The Importance of Design - Word Press Experts
A well designed website is crucial if you’re looking to achieve any level of success from your site. It will add credibility and professionalism to your business. If you are looking to create a website on a limited budget, customizing a WordPress premium theme may be your best bet. While premium themes look good and have a lot of features built in, they require some customization to reflect your organization’s values and unique selling proposition. Here are the key design elements to focus on.
WordPress themes generally come with a standard font built in. While this is usually acceptable, selecting a custom font can make your site stand out. The fonts you select tell your story and reinforce your brand/message. Knowing which typefaces are most effective in the web environment can mean the difference between a website that engages your visitors or turns them away. Although there are a myriad of fonts from which to choose, only a handful of these fonts are successful on the web. While fonts may not seem as important as color and graphics to design, thoughtful consideration should go into your selections. The fonts will convey important information about your company, products and services. They will help visitors navigate your site and interact with you. Most importantly, the right fonts will contribute to your website’s overall mood and visitor experience. If the key messages and text are easy to read and make an impact on the user, you have chosen well.
Premium themes almost always come with a choice of color schemes built in, but in order to make your template unique, I suggest choosing a custom color palette. Color communicates with the viewer on an emotional level. The colors you choose for your website design will stir up different moods within the user. Your color selection will reflect your brand values and image making a positive impression and initiating a relationship. While some people have a knack for choosing color, it is generally a good idea to elicit the help of a designer. The challenge is to combine color while giving the website a unified and polished look. Carefully choosing color can be essential to the success of your site.
Images can play a significant role in your website’s success. The right image chosen with an objective to elicit a persuasive emotion or an action from your visitors will go a long way in improving the conversion rate and profitability of your site. Successful websites should not only be aesthetically or functionally sound, but must elicit the right emotions from the users. If you are to pick one design element that can help you build emotion into your websites, it’s imagery. As you choose images for your website, ask yourself if the images are inline with the message you are trying to communicate. Will they hit the user in the right place emotionally for them to take the desired action? Once you have chosen the best images to tell the story, make sure they are high resolution, clear and sized proportionately.
Users must be able to view your website on any of their devices. It should look just as good on a cinema screen as on a smart phone or tablet. Many premium themes have responsive design built in, but often the default design for each screen size is not the best option. It takes some professional design attention to make it look great. A designer will work with the elements on the homepage and decide how they will size down and how they will be displayed on various screen sizes. They will take into account what tasks can be accomplished on mobile and what tasks can only be accomplished on a tablet size screen or greater.
Once you have your template looking and functioning the way you like it, you will need to populate it with content. The way your message is written can significantly affect your website’s conversion rate and brand image. Take a moment to think about your audience. Who are you speaking to and what is the best way to communicate with them? Copy should be concise, easy to read, and brief. Users are no longer accustomed to reading long paragraphs. A short sentence or two with a powerful image can aptly convey your message. Take your time writing the content. Read it and edit it often.
Having a website that increases profitability is always the goal. When you decide to launch your new site, check it and recheck it for errors. If you feel your brand and/or organization is well represented, launch it with pride and always remember, your website is dynamic. With the help of Google Analytics you can see how users are responding to it. You can always improve, change, and re-write as you learn what is working and what is not.
-Linda Ortiz, Chief Creative Officer